SaaS Launch Pack
Brand book, messaging, LP, ebooks, nurture, GTM calendar, paid setup, reporting, enablement deck
View project →Hugo Mariano
Product Marketing & Marketing Analytics
Data-driven Product Marketing professional with 4+ years across B2B paid media, marketing analytics, and GTM execution. Founder at Alaska Marketing. Led end-to-end SaaS launch for cafés/baristas (ICP, positioning, pricing inputs, funnel to MQL/SQL, lifecycle). Strong with HubSpot, GA4, BI dashboards, and Python automation. Comfortable translating technical features into revenue stories for MSPs and IT buyers. Fluent in Portuguese and English.
Featured Projects
Competitive & Market Sizing
SWOT, JTBD, TAM/SAM/SOM, pricing scans, 5‑year scenarios
View project →MSP/IT Ops & Compliance
Jira automation, compliance manual, change governance
View project →Security Foundations
NAS backup playbook, Zero Trust verification checkpoints
View project →
Skills & Expertise
Product Marketing
GTMICP/PersonasMessaging
Pricing inputsSales enablement
Analytics
Funnel analyticsA/B testing
LTV/CACCohort analysisGA4
Tools
HubSpotGoogle AdsMeta Ads
LinkedIn AdsPower BILooker
Data StudioExcelJira
Python
Design
Adobe PhotoshopAdobe IllustratorCanva
Social
LinkedInInstagram
Content planningSocial media management
Security/IT Ops
Ticketing/SLAsCompliance docs
NAS backupsZero Trust concepts
Languages
EnglishPortuguese
Certifications
Marketo Email Marketing (certificate)
Experience
Founder & Product Marketing Lead
Alaska Marketing- Led full GTM for a café/barista SaaS (brand, messaging, launch across Meta/Google/LinkedIn, email nurture)
- Built ICP/personas and qualification funnel to MQL/SQL; HubSpot scoring and routing
- Competitive scans with AI, SWOT, JTBD, TAM/SAM/SOM; pricing roadmap tied to adoption milestones
- Implemented MSP/IT workflows (Jira SLAs, priority rules, change logs) and GDPR/LGPD-aligned practices
- Sales enablement: talk tracks, objection handling, event assets, demo scripts
Martech - Marketing Data Analyst
Ideatore- Built accurate strategy performance reports; heavy Excel (pivots, macros)
- Automated PowerPoint reporting with Python; dashboards in Data Studio/Looker/Power BI
- Automated workflows with Power Automate and Zapier
- Security awareness/anti-phishing support; knowledge base; user training
- Supported paid ads: Google Ads, Meta Ads, LinkedIn Ads
Electrical Engineer / Freelancer
XMenu & Projects- Python programming; customer support for spam/DNS filtering, SAT, anti‑phishing
- Documentation and training; proactive issue resolution
- Solar sales/design analytics with Python, Excel, Power BI
- Electrical/BIM projects (2D/3D), KPI analysis, vendor scorecards, cost estimates
About Me
I’m married and a proud cat dad to a deaf rescue. Linux enthusiast (distro‑hopping) and Kingdom Hearts fan on PS5.