Hi,
my name is Hugo Mariano

I deepened my knowledge of data-driven marketing strategies, focusing on performance, metrics analysis, conversion funnels, and audience targeting. I learned how to plan, execute, and optimize digital campaigns using tools such as Google Ads, Meta Ads, Google Analytics, and email marketing. The course strengthened my strategic thinking and my ability to make decisions based on real data.

During my Electrical Engineering studies, I developed strong logical reasoning and analytical skills, along with the ability to solve complex problems. The program provided a strong foundation in mathematics, statistics, and programming, which greatly facilitated my transition into the data field. I also improved my teamwork, project management, and practical problem-solving abilities, always aiming for efficiency.

At Ideatore, I worked as a Marketing Data Analyst, helping agencies and clients make better decisions through data. I automated marketing reports, created dashboards in Power BI and Data Studio, and streamlined workflows using tools like Power Automate and Zapier. My contributions enabled teams to gain real-time insights and dedicate more time to strategy rather than manual operations.

As a freelance engineer, I developed automation systems using Python and Arduino, helping clients improve efficiency and reduce costs. I also provided technical consulting, implemented data solutions, and built custom tools for small businesses. This hands-on work sharpened my problem-solving abilities and adaptability across diverse industries.